Dutton and Aron Suspension Bridge Experiment

The suspension bridge experiment was conducted by Donald Dutton and Arthur Aron in 1974, in order to demonstrate a process where people apparently misjudge the cause of a high level of arousal. The results of the experiment showed that the men who were approached by an attractive woman on a less secure bridge were found to experience a higher level of arousal, and had a tendency to attribute this to the presence of the woman.