Take-the-best Heuristic

The take-the-best heuristic is a heuristic used when making a decision based on inferences about a situation. According to Girenger and Goldstein, inferences are based upon criteria, which we sort into order, but rather than considering all of the reasons, we will make inferences based on the most important reason, which is based on experience. A decision-maker will tend to work his way down from the most important reason, to reasons of lesser importance, whenever the most important reason is invalidated.


Gigerenzer, G. & Goldstein, D. G. (1996). “Reasoning the fast and frugal way: Models of bounded rationality“. Psychological Review, 103, 650-669.